There is a much greater viariety of ways to promote and advertise one’s business and services than ever before. When I was much younger, the only method for getting yourself known if you were starting a new business for example, was to engage an advertising agent if funds could run to that. Their fee would involve writing up press releases about your skill or goods; getting a professional profolio of very good photographs together and finally getting editorial or advertorials in the appropriate magazines / advertising routes. This probably took a massive hit on the budget but the sheer amount of quality enquiries from that effort was always enough to make than initial investment really worth while. Trying to promote and advertise yourself is only successful when you really know the ropes and have the right connections, which of course, an advertising agent of long standing comes with as standard.
Knowing how to make the most of your business opportunities is something that you only learn in time. No one who starts their own business can possibly have any idea how to keep up with their competition. In fact, when you first start trading and realising that this hobby as was, is now a fast paced proper business, you are too busy ensuring you get customers and keep them. You don’t always appreciate where the competition is find them too. Using an seo consultancy is a brilliant way to enhance your market share – it’s not quick, in fact some folk seem to misunderstand the ethos behind the activity and want things now, now and if not now, tomorrow. Being able to understand how market forces work, how to get the best form of business promotion and interest online, is the major function of a consultancy – they are experts in finding those enquiries – and they mean business.
Your startup needs a name, and it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Unique and unforgettable
In the trade, this is called “stickiness.” But the issue of stickiness turns out to be kind of, well, sticky. Every company wants a name that stands out from the crowd, a catchy handle that will remain fresh and memorable over time. That’s a challenge because naming trends change, often year by year, making timeless names hard to find.
Avoid unusual spellings
When creating a name, stay with words that can easily be spelt by customers. Some startup founders try unusual word spellings to make their business stand out, but this can be trouble when customers ‘Google’ your business to find you, or try to refer you to others.
Easy to pronounce and remember
Forget made-up words and nonsense phrases. Make your business name one that customers can pronounce and remember easily. Skip the acronyms, which mean nothing to most people. When choosing an identity for a company or a product, simple and straightforward are back in style, and cost less to brand.
Keep it simple
The shorter in length, the better. Limit it to two syllables. Avoid using hyphens and other special characters. Since certain algorithms and directory listings work alphabetically, pick a name closer to A than Z. Amazon, eBay and Google are great examples!